Long-Form WebText

due dates

  • Tuesday, April 24: Draft
  • Thursday, May 3: Final project and Designer’s Statement
    Project available on your website as a separate page or as an additional blog post depending upon whether you want the project to become a permanent fixture on your site or not. Designer’s Statement submitted via the Assignment section of Canvas.


  • a draft shared with me and your peer group via Canvas, email, Google Drive, Dropbox or other online sharing service (which service you use will depend on the format of your composition)
  • a “designer’s statement” (see guidelines section below)
  • a final version available online via your website.


250 points total (approximately 25% of final grade)

  • on-time draft: 25 points (half credit if the draft is one class session late. No credit if later than that.)
  • on-time Designer’s Statement: 25 points (half credit if the statement is late.)
  • Final project: 200 points (if late, standard late policy applies)


You will design a composition for online delivery. It should be the equivalent of ten double-spaced written pages in depth and complexity. The topic and genre for this webtext is open, but it must fit in with your online identity design plan. Suggested delivery formats are video, podcast, or e-book.


This project has few guidelines because what you produce will depend on your topic and your audience and purpose. To that end, the guidelines are as follows:

  • The text must fulfill your statement of purpose (audience, purpose, and context) as defined in your design plan.
  • The modes and medium you chose for your text must meet the needs of your audience and purpose and must be appropriate for the message you are trying to communicate (part of the context). That is, if your project is to teach art appreciation to an audience unfamiliar with the works you will use as examples, a podcast is probably not the best medium because listeners won’t be able to see the artwork.
  • The final product must be the equivalent of 10 double-spaced pages of writing in depth and complexity. This can sometimes be difficult to gauge if you are producing a podcast, video or other non-alphabetic text. For such texts you will need to write a script, and that script will give you a sense of how much “writing” you are using. You should also take into consideration the work that images, music, etc. are doing in your project. A video script of six pages plus the work the images do (and the work you did to produce those images) could be the equivalent of ten double-spaced pages of writing.
  • The Designer’s Statement is a 250-500 word, double-spaced document in which you explain and justify your webtext choices according to the criteria/guidelines in the above three bullet points. Since I am more interested in the ‘Hows’ and ‘Whys’ than simple eSchmoozery (surface aesthetic presentation without deeper meaning or intentional thought), this piece will be vital to the success of your long-form project.



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